Actor Michael B. Jordan is beginning 2019 by expanding his brand from the film industry to the world of fashion. As reported by People Magazine, the Creed 2 star has been named the first face of the Coach men’s label and fronts the brand’s new Spring 2019 campaign.
“I’m proud to be the face of Coach men’s,” Jordan said in an official statement. “I’ve been a fan of Coach for a long time and truly respect their inclusive and optimistic values. I’m honored to be a part of Stuart’s vision and creative process.”
Ready to roll. #MichaelBJordan, our first global men's face, makes his debut in our Spring 2019 campaign. Lensed by #CraigMcDean in the desert outside of Los Angeles, the actor and producer wears our new Rivington backpack. #CoachxMBJ #CoachSS19 #CoachNY pic.twitter.com/v5uQbLdK0P
— Coach (@Coach) January 3, 2019
The campaign, which was shot by Craig McDean and styled by Jane How, features Jordan backstage at a “faded” carnival. Jordan is photographed in a desert landscape just right outside of L.A., posted next to a classic car, and wearing some of the latest couture from the Coach men’s Spring 2019 collection.
In addition to modeling the clothing from the 2019 Spring Collection, Jordan also stars in Coach’s newly revealed campaign for their men’s fragrance collection.
The post Michael B. Jordan Named the First Male Face of the Coach Brand appeared first on The Source.